Technology in Sports

Technological advances and the inventions of new technology devices have greatly impacted the professional sports world.  Information Technology is one area that has drastically grown in sports, and has changed the way sports managers and organizations function.  The use of the Internet, World Wide Web, and computer software has become a necessity in order to compete in the sport industry.  We have seen how these advances have impacted the media and sports communication industry.  They have created outlets and avenues for fans to stay connected with their favorite athletes, teams, or sport.  The media coverage as we know it today would not be where it is had it not been for the advances in technology. 

Technology is also being used to improve the actual game of sports.  It is used to improve the game for fans, coaches, athletes, and game officials.  An advance in stadium developments and high definition television has allowed fans to be able to better enjoy their experiences of the game and stay connected to the game in all aspects.  Digital technology has helped players and coaches improve in their profession by developing tools that generate an in depth analysis of specific areas.  Also, game officials are able to use instant replay videos and wireless technology to improve their calls on the field.

The Internet is the most widely used information technological device that has been created.  It is not only used by the every day American, but businesses, corporations, leagues, conferences, and committees all use the Internet to gain vital information and stay connected.  For example, the National Football Association’s regional offices are linked together through a single network, which allows them to communicate cheaply and effectively.  Also, professional sports teams and organizations all have websites that help in marketing and merchandise sales along with supplying viewers with information, news, and media broadcasting options.  Also the internet can provide fans with merchandise and easy ways to get their team gear. 

I must comment on the technology advances in sports arenas and stadiums.  The new stadiums are being built as state-of-the-art facilities.  They have the newest and best technology that is currently on the market.  Take the Dallas Cowboys Stadium for example.  In this stadium, technology allows fans to email photos, find lost children and stolen equipment, receive wireless coupons, and enjoy the 2,800 television monitors throughout the stadium.  Also, the stadium holds one of the largest video boards in any professional stadium with a 60 yard long digital screen.  Almost all advertisements throughout the stadium are controlled and displayed digitally.  We can also look at the new Yankee Stadium.  I can only imagine what the facilities and arenas will look like for the 2012 Olympic Games.  The Olympics always seem to fascinate me when it comes to the facilities and technology used.  China really had some great facilities and awesome stadiums that they had built for when the Olympics were held there. 

Other technological devices that have impacted sports include ESPN’s GameCast and K-Zone, on the field cameras, instant replay, the Hawk-Eye system used in tennis, and digital video technology such as the Dartfish system.  I could go on and on about the impact of technology and sports, and the new devices out there that have contributed to the growth and development of sports.  I am anxious to see what comes next in technology development for the sports industry.